Trade Coffee is an online matchmaker for coffee lovers and their coffee — here’s how a subscription works and what it costs

  • Trade Coffee Co. is the online matchmaker for coffee lovers and their coffee.
  • From run-of-the-mill “coffee that tastes like coffee” to “hints of something different” and downright “surprising and unconventional,” Trade offers lovingly grown and roasted beans for all.
  • Trade also offers equipment from coffee pots and cold brew kits to filters and scales — basically everything you need to make the perfect cup of coffee.
  • With subscriptions starting at $12.50 per 12-ounce bag, it’s a step up in price from what you might find at big-box stores. But if you enjoy your morning cup, there’s nothing more precious and empowering than dialing it in perfectly each and every morning.

“Put your mug’s fate in our hands with over 2,000,000 happy coffee matches — and counting!” may reek of gimmick, but we tried Trade Coffee Co.’s matchmaking service, and I, for one, have nothing but good things to say for the brand. Why? Never has a coffee buying experience ever led me through six web pages of consultative questions in order to pair me with a bag of coffee. After the folks (or algorithm) at Trade presented me with a suggestion, I took it. Now, here I sit, feet up, sipping from a soupcon that is surely delivering me ever closer — with each shot — to a time and place where I can confidently claim that I am, indeed, living my very best life.

Okay, I might be taking you for a bit of a ride here, but if you want to learn how to profile your ideal cuppa (and maybe self, while you’re at it), there may be no better way than with the help of Trade Coffee. Depending on your profile, Trade may match you with The Classics, which is their best value plan at $25 for two 12-ounce bags. Then there’s The Hookup for those seeking something “surprising and unconventional” at $15 to $22 per 12-ounce bag.

The process, intimidating at the outset, perhaps, is so thoroughly yet tidily detailed that it’s a breeze.

What we like most about the selection and customization process is how unassuming it is. You don’t feel like you’re diving in headfirst with a sommelier who’s just out to make you feel uninformed. Instead, you get a clean page layout with four options to identify your level of java snob-hood: from newbie to nerd.

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